Frequently Asked Questions

At SEO Brighton by Footprint Digital, we believe in clarity, transparency, and keeping things jargon-free. Below you’ll find answers to the most common questions we receive about SEO, Local SEO, and Google Maps optimisation.

  • How do I get started with SEO Brighton by Footprint Digital?

    Simply get in touch with us for a free consultation. We’ll take a look at your website, assess your current visibility, and provide honest, no-obligation advice on how we can help improve your rankings and grow your business locally.

  • Will SEO help me get more enquiries and phone calls?

    Yes – that’s the goal. By improving your visibility in search engines and Maps, optimising your website, and focusing on high-intent local keywords, we help you attract more visitors who are actively looking to book or enquire.

  • Do you offer monthly SEO packages?

    Yes. We offer flexible monthly SEO plans tailored to your goals and budget. Each package includes ongoing optimisation, reporting, and regular strategy reviews.

  • What’s the difference between organic SEO and paid advertising?

    Organic SEO improves your unpaid rankings in search engines, delivering long-term visibility and ongoing traffic. Paid ads (like Google Ads) deliver immediate visibility, but only while your budget lasts. Ideally, both should be used together for the best results.

  • Can I do SEO on my own without hiring an agency?

    Yes, but SEO requires time, expertise, and ongoing effort. Many business owners start out managing their SEO themselves, but later hire professionals like us to achieve better, faster, and more sustainable results – without the guesswork.

  • How do online reviews affect my local search ranking?

    Reviews play a significant role in Local SEO. Businesses with frequent, positive reviews often rank higher in the Map Pack and gain more trust from potential customers. We’ll help you create a strategy for encouraging and responding to reviews.

  • What is a Google Business Profile and why is it important?

    Your Google Business Profile (formerly Google My Business) is the free listing that appears when people search for your business or services in your area. It’s a key part of Local SEO and directly influences your visibility on Google Maps and in local search results.

  • Do you write content for my website as part of the SEO service?

    Yes. We provide SEO-friendly content writing, including service pages, local landing pages, and blog posts. All content is tailored to your audience and optimised for the keywords that matter most.

  • What types of businesses do you work with?

    We specialise in helping service-based businesses, such as tradespeople, clinics, solicitors, cleaners, therapists, and small local firms. If your business serves Brighton and surrounding areas, our SEO services are designed for you.

  • Do I need to have a physical location in Brighton to benefit from Local SEO?

    Not necessarily. If you provide services in the Brighton area – even without a storefront – we can set up and optimise a service-area business through Google, helping you rank in local searches and on Google Maps.